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NO.1 What do you tell a customer who tells you, "Big Data equals Hadoop."
A. Yes, it does.
B. Hadoop is just one technology we will use to get actionable insight from all types of data.
C. But Hadoop does not work with social data.
D. All of the above.
Answer: B

NO.2 Which of the following is probably not a good candidate for Operations Analysis? Someone who
is:
A. Having difficulty dealing with large volumes of machine data
B. Unable to perform complex real-time analysis
C. Looking to extend the data warehouse
D. Unable to perform root cause analysis
Answer: C

NO.3 When talking to an IT buyer who thinks that Operations Analysis sounds difficult, which
response does NOT apply?
A. Machine data is complicated, but we've made it easier to analyze
B. It's only complicated if you have machine data in-motion.
C. IBM solutions will help you analyze machine data in addition to enterprise data.
D. IBM solutions will help you combine machine and enterprise data.
Answer: C

NO.4 The main buyer who holds the budget for an enhanced 360 view solution and an operational
analysis solution is:
A. IT
B. LOB
C. CEO
D. None of the above
Answer: D

NO.5 If a prospect states that in general the Data Warehouse Era is over, what would be a good
reply?
A. Yes, most Data Warehouses are obsolete.
B. Yes, but we have enterprise ready Hadoop.
C. No, newer technologies are improving current Data Warehouses performance and functionality.
D. No, Hadoop is not a proven technology and could easily fail to meet expectations.
Answer: B

NO.6 What is the problem BigInsights solves for our customer?
A. Our customers want Hadoop to be able to analyze data in motion.
B. Our customers want to manage new data sources in an efficient way. They want to acquire, grow
& analyze data in order to stay competitive & grow their business.
C. Our customers want to explore data, extract, load, and transform the data into trusted information
then move into a PureData for Analytics environment for analysis.
D. Our customers want to have a single view of the customer and maintain the 'golden' record of
enterprise information that will be 'pushed' to every application that needs that information.
Answer: A