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NO.1 What should you know about your customer's business before you call on them?
A. the number of hits on their website
B. their line of business
C. their employee turnover rate
D. their office hours
Answer: D

NO.2 How do you best evaluate a customer's needs?
A. by conducting onsite visits
B. by talking to your customer's customers
C. by ordering something from your customer and noting your experience
D. by reading online reviews of the company
Answer: A

NO.3 What is an example of business networking?
A. reading a company's tweets
B. following the links on a company's website
C. using LinkedIn to find common contacts
D. attending an online workshop for professional development
Answer: C

NO.4 What is one way to study publically available information about your customers?
A. conduct a workshop with them
B. obtain annual financial reports from other verticals
C. obtain facilities spending and marketing budget information
D. use websites and annual reports
Answer: D

NO.5 Which statement is true about how customers typically view office printing costs?
A. Customers typically look at the cost of supplies and hardware, but they do not consider IT costs.
B. Customers typically look at IT costs and the cost of supplies, but they do not consider hardware
costs.
C. Customers typically look at hardware and IT costs, but they do not consider cost of supplies.
D. Customers typically look at hardware costs, but they do not consider IT costs or the cost of
supplies.
Answer: A

NO.6 What is an accurate description of an imaging and printing solution?
A. a long-term strategic plan
B. a combination of hardware and software to address the problem
C. a new printer
D. a review of all available software that works with imaging and printing devices
Answer: B

NO.7 What is most important to remember about both transactional and consultative sales?
A. You should focus primarily on the volume of sales.
B. You should focus only on your margin.
C. You should minimize time spent with customers.
D. You should focus on your customer's business problems.
Answer: D

NO.8 How is office printing costs typically calculated for a document?
A. only the cost of the printing hardware
B. only the cost of the printing hardware and the annual cost of the supplies
C. only the cost for administration and for the hardware of the printer
D. the cost of the network management, supplies, hardware, and administration
Answer: D